The starting point of my design for the Pécs city identity design is the literally outstanding landmark of the city, the TV tower. For me, Pécs is special that while walking through its streets, my eyes often linger on the hills surrounding the city, but especially on the TV tower, always to see if it is covered by clouds or what colours it is lit up in the evening. Besides, I see Pécs as a city with positive impulses, where there are countless programmes and sights to experience, which fill you up and make you feel good. The former the logo, where I personified the TV tower, and his mouth curls into a smile when he sees how much value and beauty the city has to offer. The cheerful attitude conveyed by the logo is something that all ages can identify with and can convey the Pécs Pécs, the many experiences and memories that bind people to the city. This message is reinforced by the slogan: Pécs, where it is a pleasure to live.